Improved Sales Operation Will Reflect Changing Customer Profiles

An improved sales operation is being put in place by Laminar Medica to reflect the changes in its customer profile that have occurred over the past few years. According to Laminar’s Managing Director Stuart Allcock customers have greater expectations of the products and services they purchase as well as of the companies that supply them. “We are aiming to create a sales operation that can recognise and satisfy customer needs almost before they themselves realise they have them” said Allcock.

Recently recruited and heading up the Sales Team will be Stuart Coomber. Ideally suited for the role, Coomber has spent almost his entire career to date on the international scene moving corporate sales operations onwards and upwards. His product portfolio in this respect has been varied; everything from carpets to telecommunications cables. Very much a hands on man rather than a theoretician his experience would still no doubt thrill a lot of MBA students. It covers the whole gamut of sales management; like implementing a sales process system to highlight customer needs, monitoring and measuring performance against agreed targets, improving the balance of a team not to mention negotiating multi-million pound global contracts.

Besides considerable experience operating in Western, Central and Eastern Europe he has also worked in South America.

“Laminar is a very exciting assignment for me” says Coomber. “This is because never has the company had so much to offer its customers in terms of products and services not to mention peace of mind. My task is to drive a sales strategy that will forward Laminar’s "total customer focus" ideal by selling benefits as much as products.”

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